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Packaging for UTE, a Keller Pils by Jungle Juice. The concept combines vector illustration and photography to convey a relaxed summer atmosphere. Here, summer is not only a season but a state of mind that the packaging aims to contain.
The can features a back-view figure with branding integrated into the swimwear, while the box references classic ice cooler aesthetics. Every element evokes beach days, poolside conversations, and the simple pleasure of a cold beer.
