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Morphē Editorial 2026 Personal project
Marche: Una regione al plurale Brand Design • Editorial Design 2026 RUFA
Fully Aware, Still Consuming Poster Design 2026 Personal Project

This project started from a real accident. At a McDonald's self-service kiosk, the receipt printed completely saturated in red ink, the paper coming out nearly black, the text underneath barely legible. Instead of discarding it, I kept it. The stain recalled blood, but also branding itself, red already belonging to the grammar of fast food. Logos, ketchup, urgency, appetite, the color works before any message arrives. The printer error unintentionally pushed that language to its limit, stripping away composition and hierarchy until only the color remained. And the color alone was enough to make something that looked like damage. Or like a confession. The poster is not an indictment. It is a portrait of complicity, built from the same visual tools the system uses, turned inward.

The project explores mass consumption, overstimulation, convenience, and the labor hidden behind branding. Not as external critique, but from inside, fully aware of how the system works, and still participating. Sometimes a printing error says more than the actual branding.

RUFA Annual Report 2023/24 Infographics • Editorial Design 2025 RUFA
Italian Excellence Posters Poster Design 2025 Treccani Emporium x RUFA
Coppedè: un'enciclopedia urbana Editorial Design 2025 RUFA
Naturamatic Editorial Design 2024/25 RUFA
DOTTIE Type Design 2025 RUFA
REGISTRVM Type Design 2024/25 RUFA
UTOPIA cover redesign Brand Design • Editorial Design 2024/25 RUFA
Kinetic Type Tarantino Motion Design 2024/25 RUFA
UTE Limited edition Packaging Design 2024/25 RUFA x Jungle Juice Brewing
Inception intro 3D Modeling • Motion Design 2025 RUFA
INTO Mag Editorial Design 2024 RUFA x Mag to Mag
What a MAG! Zine Editorial Design 2024 Mag to Mag
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